Reading the gap: your accounts, the leak, and the zones
What each tab on the Territory page is telling you, what the dollar figures are and are not, and the one thing to do first.
Run the analysis and the page reads your territory out loud: loading permit activity, filtering to projects your lines go into, identifying active builders, matching your named accounts, scoring zones. Then five tabs: Your accounts, The gap, Zones, Team, and Ask. Here is how to read them, in the order a manager should.
One rule for every dollar
Every figure on this page is your share of the build, never the project's value and never your revenue. The strip under the headline says which share is in use (the industry assumption, measured from your jobs, or your own number) and lets you change it. When a figure looks too big or too small, that strip is the first place to look.
Your accounts: the leak
The headline is the work at builders you already sell to that your own job list does not show you on, in your dollars. Under it: how many permitted jobs across how many of your accounts. BuildMapper cannot see who supplied those jobs. A permit names the builder, never the supplier. So this is work you were not on, not work you lost, and the page says so. If you gave a job or quote list, a second panel shows how much of each account's work you are on. Your accounts that are already fully covered sit collapsed under Already yours.
The gap: builders you did not name
"You named 420 builders. There are 371 actively permitting in your territory right now." Actively permitting means three or more projects in the last 12 months that match your product lines and clear your value threshold, so a homeowner who pulled one permit on their own house is not on this list. Two share figures follow: your share of builders (by count) and your share of the work that is yours to quote (by dollars). Then the builders you did not name, ranked by opportunity, with an estimate of the work in it for you, a Filed in the last 90 days filter, and Export CSV.
Read the line that starts "If you do one thing". It names the single builder with the most projects and the most of your lines in play that nobody on your list has. That is Monday's first call.
Zones: where to put a rep
Your territory split into patches, each scored 0–100 for opportunity and banded: expand, assign senior coverage, maintain, reduce effort. A card shows active projects, how many builders match your profile, how many of them you named, the trend against the prior quarter, and the dollars up for grabs. Open Why? and the score breaks into fit, gap, trend, volume and addressable, each with its number. Where your reps should be splits your rep count across zones by addressable spend. Team Flow routes by these same zones.
Team and Ask
Team shows coverage per rep when your customer file carried a rep column; without one it asks you to re-upload with the column, because BuildMapper never guesses who owns an account from geography. From there, Email this report sends a rep their accounts, what they are not on, and one goal for the quarter with the arithmetic shown, and no ranking against other reps. Ask is a chat over these results ("which of my accounts in Penticton filed something this month?") plus the share editor and the market-context notes, which are web research and are labelled as not permit data.
Drill through everything
Every number is a link. Click it and the permits behind it open: address, builder, project type, permit reference, filed date, status, and your estimated share above the project's full cost. If a figure ever opens to nothing, that is a bug, not an empty territory, and the page says so.