Built for the branch manager, not the rep. Open it and see every builder actively permitting in your territory, the ones filing right now on top — no setup, no upload. Then drop your customer list and Territory Intelligence matches it to the permits: which of those builders already buy from you, how much of each one's work you're on, and who is building nearby with no relationship to you at all. Every figure opens the permits behind it, so you can check it against what you know.
Each area scored on fit, missing builders, trend, volume and your likely spend share, shown on the map