The problem worth solving
Patterson Whittaker sells architectural trim profiles and millwork to custom home builders across BC, a category where relationships and timing are everything. Mike Mikho's team was relying on referrals and repeat business, with no easy way to see new-build projects that could open doors to builders they had never worked with before. Without a reliable way to find active high-value projects at the design stage, the team was missing the window where the choice of trim gets made.
How BuildMapper helped
Mike built BuildMapper into his weekly sales routine. He uses the Permit Map to find high-value home and custom-home permits across his territory, filtering by project value and trade to find the projects most likely to use architectural profiles. Scout, BuildMapper's AI assistant, gives him the builder background he needs before a meeting: past projects, company size, key contacts. He walks in informed. The map lets him group builder meetings by area, fitting more conversations into each field day.
What changed
Patterson Whittaker's sales team now runs a set weekly routine built around BuildMapper data. Mike reports tripling the number of qualified builder meetings per month compared to their old referral-only approach. The quality of those meetings is higher too: arriving with project details and builder background makes the conversation more credible and shortens the path to getting specified.