The designer on your best customer's permits also files for builders you've never called. Warm paths find those people in your own contacts and customers, show the permits that prove it, and help you ask for the intro.
Warm paths start from your own relationships, cross one bridge, and land on a builder filing now that you've never worked with. Through one design firm you already know, that can be a whole season of work.
When a builder you don't know has a warm path, the project says so, right under why it scored the way it did. One tap shows the whole path. So the rep about to cold-call a builder learns first that a designer they know is on three of that builder's permits.
Follow the builders you sell to, straight from a map pin, a lead or a warm path. Every new permit they file lands in your inbox and on the map as HOT. Repeat customers go HOT on their own, followed or not.