A Vancouver insulation contractor sitting on twenty-two years of builder relationships, most of them dormant, none of them visible.
2000 Plus Insulation has been installing insulation across the Lower Mainland since October 2003. They fit fibreglass batt and vapour barrier to code, loose-fill attic upgrades, and Roxul mineral batt where a wall has to stop sound as well as heat. Twenty-two years in one market means a long list of builders who already know their crews and their pricing.
- Twenty-two years of relationships. Hundreds of builders have used their crews. Many had not been spoken to in years.
- Batt, loose-fill and mineral wool. Thermal and acoustic work, residential and commercial.
- Across the Lower Mainland. Vancouver and the North Shore through to Langley, the Tri-Cities and Chilliwack.
- A small estimating team. Which is exactly why an approach that needs no outreach was the one that worked.
- Since
- October 2003, locally owned and operated
- Based
- Vancouver, BC
- Installs
- Fibreglass batt insulation and vapour barrier, to code
- Also
- Loose-fill fibreglass attic upgrades, and Roxul mineral batt for thermal and acoustic work
- Works
- Residential and commercial builds
- Serves
- Vancouver, the North Shore, Burnaby, Richmond, Delta, Surrey, Langley, the Tri-Cities and out to Chilliwack
The problem worth solving
The relationships were already there. They had just gone quiet, and a quiet relationship is an invisible one.
- Insulation gets awarded quickly. By the time a project shows up on a job board or through a GC referral, the package is often already spoken for.
- Old customers had gone dark. A builder they had insulated five houses for years ago could be mid-project today and nobody at 2000 Plus would have any idea. Not a lost relationship, an unseen one.
- Nobody rings to say they are building again. A builder who has not needed insulation in three years does not call to announce the next job. There was no signal at all.
- No capacity to go prospecting. A small estimating team cannot run a cold outreach programme on top of live bids, and was never going to.
How BuildMapper helped
No campaign, no cold calls, no prospecting. They listed the builders from their own past and found out which ones were building right now.
- They watchlisted their own history. Builders from years back, people they had not invoiced in a long time, went onto the Connection Watchlist. A list they could write from memory, because they had already worked for every one of them.
- Dormant accounts surfaced as live projects. The watchlist did not only catch future filings. It revealed that builders they had written off as inactive had work in the ground already. That discovery was the entire lead-generation mechanism.
- A reunion, not a cold call. The call went out inside a day, and it opened with the project rather than an introduction, a familiar contractor ringing a builder who already knows their crews and their pricing.
- The pipeline held the bids. Every live bid tracked from first call to award, so a small team always knew what was outstanding.
What changed
$200,000 in the first month, out of a customer list they already owned and could not see.
- The first month paid for years of the service. $200,000 in new contracts, closed inside thirty days.
- Every win came from a lapsed relationship. Not one deal came from a cold approach. All of it came from builders they had worked for years before and had not spoken to since, who turned out to be building right now.
- Inside a day of finding out. A watched builder’s project turned into a phone call the same day, which is the whole reason the insulation package was still open.
- Zero prospecting effort added. No campaign, no outreach hours, nothing new on a small estimating team’s plate.
How 2000 Plus Insulation uses BuildMapper
Feature by feature: who leans on it, what they actually do with it, and what it gave them back.
They loaded the watchlist with builders from their own past, including plenty they had not dealt with in years. It then surfaced which of them had projects live in the service area, plus every new one they file from here on.
The moment a watched builder turns up with a project, a familiar voice rings them inside the day, before the insulation package has been shortlisted, let alone awarded.
Every bid tracked from first contact through submitted to awarded on one board.
Residential and light-commercial permits across the Lower Mainland service area, filtered to frame-build work at the stage insulation is specified.
What changed
Builders they had not spoken to in years turned out to have live projects. Twenty-two years of invoices became a prospect list they already owned.
No campaign, no cold calls, no prospecting hours. The watchlist alert is the lead.
Every conversation opens with shared history and a specific project, not an introduction, however long it has been.
First contact inside a day of the permit, which is why the package was still open.
The mechanism runs itself, which is the only reason a small estimating team could adopt it at all.