The problem worth solving
Country Lumber had a strong reputation in its home region but wanted to grow into new areas without hiring at the same pace. The challenge was visibility: their sales team had no reliable way to know where new home and commercial projects were breaking ground outside their usual delivery radius. Cold calls to contractors were hit-or-miss, and by the time a project appeared on a competitor's radar, the lumber package was usually already spoken for. The team needed a way to find new-build work before the competition did.
How BuildMapper helped
Country Lumber rolled out BuildMapper across their sales team in Q1. Each rep was given an area on the Permit Map, set up filters for their core products (framing lumber, engineered wood, sheathing), and used the Pipeline to track every lead from first permit to purchase order. Deep Dives from Scout, BuildMapper's AI assistant, gave the team checked builder contacts and project details, replacing hours of research per week. Managers used the team view to coach reps and see which area-and-product pairs were closing fastest.
What changed
The results in the first year beat expectations. Country Lumber closed $2 million in net-new sales, business from builders they had never sold to before, all from leads found in BuildMapper. The sales team now shares one language for scores and pipeline stages, making forecast reviews more accurate and weekly team calls more focused on the right deals.