One of BC’s largest engineered wood suppliers, still run by the family that started it with two people in 1981.
Country Lumber started in 1981 with two employees. Forty-five years later it is one of the largest suppliers of engineered wood products in British Columbia, running two Langley yards and one of the biggest truss and joist facilities in the province. It is still family owned, not a banner over a corporate conglomerate.
- Engineered wood is the specialty. Trusses and joists manufactured in-house, at a scale few yards in the province match.
- A full yard behind it. Dimensional lumber, mouldings, doors, tools and hardware.
- The fleet is the reputation. 15 to 20 trucks and well over 100 deliveries a day, from Kelowna to Whistler.
- Over 90 people. Grown from two, without becoming somebody else’s branch.
- Founded
- 1981, family owned and operated
- Yards
- Two large-scale yards in Langley, BC
- Team
- Over 90 staff
- Known for
- Engineered wood, one of the largest truss and joist facilities in BC
- Also stocks
- Dimensional lumber, mouldings, doors, tools, hardware
- Delivers
- Kelowna to Whistler, 15 to 20 trucks, well over 100 deliveries a day
The problem worth solving
Country Lumber wanted to win work outside its usual delivery radius without adding headcount to go find it.
- Their reps are closers, not researchers. The team knows engineered wood better than almost anyone in the province. Hunting for projects is the one part of the job that skill is wasted on.
- Prospecting is the first thing to get dropped. When quotes and deliveries are stacked up, nobody is combing permit portals for next quarter’s work.
- By the time a job was visible, it was late. A lumber package on a project already on everyone’s radar is usually spoken for.
- New territory meant guessing. Outside the areas they knew, there was no reliable way to tell where the work actually was.
How BuildMapper helped
Rather than hand Country Lumber another tool to learn, BuildMapper took the prospecting cycle off them entirely, through our Salespark service.
- We do the finding. Every new permit in their delivery radius is scored and filtered to the products the yard actually sells, so what surfaces is engineered-wood work, not everything.
- We do the qualifying. Builder, contacts and project stage are checked before anything reaches a rep. A lead that will not convert never gets on their list.
- The plans come with it. A rep opens a lead and the drawings are already attached. No chasing the GC for a set before the conversation can start.
- Their reps just close. Country Lumber’s team does the part only they can do: price it, spec it, win it. And none of the part that was eating their week.
What changed
$2 million in new sales in the first year, from leads BuildMapper sourced and qualified.
- Net-new customers, not repeat orders. The work came from builders Country Lumber had not sold to before, growth on top of the existing book, not a reshuffle of it.
- No prospecting headcount added. The territory expanded without hiring anyone to go find the work in it.
- Selling time went to selling. The research and qualifying hours moved off the reps entirely, which is the whole point of the arrangement.
How Country Lumber uses BuildMapper
Feature by feature: who leans on it, what they actually do with it, and what it gave them back.
We run the full cycle: find the permits, score them against what the yard sells, verify the builder and contacts, pull the plan set, and hand over a lead that is ready for a pricing conversation.
Every permit in the delivery radius, scored and filtered to engineered wood, trusses, joists and framing packages, including the areas outside their traditional territory.
Every handed-off lead lands on a shared board and is tracked from first contact through to purchase order.
Builder background, past projects and contacts on request, plus a first email drafted against the specific project.
What changed
The entire top of the funnel runs outside their payroll, so the yard grows into new territory without hiring to search it.
A rep can price the job in the first conversation instead of chasing a drawing set for a week.
Deep product knowledge gets pointed at quoting and winning work, not at permit portals.
Because every sourced lead is tracked on the pipeline, the $2M is traceable rather than assumed.