The problem worth solving
Coast Appliances serves builders and contractors across Greater Vancouver, one of the most competitive appliance markets in Canada. Rick Krishnan and the sales team were spending hours each week manually searching city permit portals, cross-referencing addresses, and cold-calling builders who had already awarded their appliance packages to a competitor. The team had no reliable way to know which multi-family or custom-home projects had a fresh permit, who the builder was, or how close that project was to picking appliances. Lead quality was inconsistent, some areas got no visits, and too much selling time was lost to research.
How BuildMapper helped
Coast Appliances brought BuildMapper to the sales team. Rick started each morning on the Permit Map, filtered to multi-family and high-value home permits across Vancouver, Burnaby, and the North Shore, areas he already knew cold. BuildMapper's Hot/Warm score flagged the permits closest to picking appliances, and Scout, BuildMapper's AI assistant, gave him the builder and owner contact before his first call. He added top permits to his Pipeline and had Scout draft the opening email, naming the specific project. He then sent it himself. The map let him group jobsite visits on the same drive, cutting drive time in half.
What changed
Within six months, Rick's closed-deal mix had shifted: he estimates leads found in BuildMapper account for more than 70% of his annual sales volume. The quality of his pipeline improved too: fewer cold calls to the wrong people, more first conversations with builders who were still choosing products. The team now runs one shared Pipeline across several reps, assigning leads by area and tracking follow-ups without doubling up.